With Persian and Nigerian roots Faramarz was born and raised on the Swedish westcoast in the city of Gothenburg. The more obvious passion for soccer later on had to make space for the passion of creating imagery. He rather quickly transitioned from photographing friends on longboards and Gothenburg’s nightlife at a hobby level, to shooting his first commercial still campaign for Intersport at the age of 21.

The self-taught stills photographer and director has directed films for brands like H&M, Volvo, Asics and Universal Music.

With a genuine interest in people and life around him, he strives to capture life and cultures in an effortless way combining art and commerce - no matter if it’s in the rural parts of southern India or backstage, seconds before a concert in Stockholm. He is a person who loves collaborating with other dreamers and put’s a lot of emphasis on working with teams of people with different experiences as well as different cultural & ethnic backgrounds.