Born in Chihuahua, Mexico, and raised traveling the globe with his parents, Rodriguez gained an early, immersive perspective as a true international citizen, shaping his understanding of what makes people tick. With a background in art direction and production design, Rodriguez brings a rich cinematic vocabulary to his work, from clever visual jokes to beautifully composed frames. His offbeat humor brings a unique rhythm and pacing to his films, giving them a weird and quirky edge. Keen on blending his history with visual arts and an appetite for diverse forms of storytelling, Rodriguez primarily focuses on creating unexpected stories that incorporate authentic cultural perspectives—whether real or fantastical—and comedy.
This signature style is immediately recognizable in his Clio-winning work for Amazon, “We Go Places,” which he also art directed. In it, a small enclave of extraterrestrials is delighted that Amazon delivers even to the most outer limits of space as they gleefully unbox and set up lawn umbrellas. Rodriguez recently directed “Too Good To Be True” for Fiat, demonstrating his ability to create comedy gold out of thin air—literally—as two friends drive off in an invisible Fiat 500C. Those spots have earned him many accolades, including many ADDY Awards, Young Ones One Club Awards, Telly Awards, and many shortlist mentions. In add tion to his commercial work, Rodriguez is also the director of short films “My Darling,” “Belief,” and “Am I Here?”