Mitra is a comedy director known for his playful visual style, thoughtful casting, and retro sensibilities that resonate across cultures and audiences. His work blends quirky humor with bold art direction and precise timing, delivering memorable stories where brand and narrative are seamlessly integrated.
Originally a copywriter, Mitra began his career at top agencies including Domino BBDO, McCann Riga, Guilty Grey, and Not Perfect, where he created campaigns for Samsung, American Express, Mars, and more. That deep understanding of creative strategy now informs his work behind the camera.
Since making the leap to directing, Mitra has brought his signature style to campaigns for McDonald’s, TELE2, Pētergailis, CSDD, Elvi, Cēsu Alus, and Latvijas Loto. Inspired by the challenge of short-form storytelling, he relishes the art of building a complete narrative in under a minute.